People use Google to find what you have to offer (obviously).

We use data* to fix, improve and polish or even rebuild your website so it connects with those people through Ads or Organic SEO.

Your website should matter to those people, and as a result of that - it will seriously matter to you too. 

*Much of this data is thought of as hidden. It isn't. Our educational approach means that we help clients harness this data for their initial needs, and the benefit of your long-term goals of your Digital Marketing Strategy.

Sometimes the most important thing we do is stick to the plan. Every client begins with a strategic plan. 

Clients are often their own worst enemies and like a magpie they want to go hunting for new shiny ideas. We focus on the plan, and we help you see why that step-by-step methodical approach works time and time again.

This is why being straightforward helpful and getting a reputation for being blunt adds so much value. 

We're a small team - about as small as we could be. There are currently just three specialists in the business. We are a Micro Digital Marketing Agency.

Matter Solutions has been 15+ people and growing to this size was exciting it did result in a diluted focus on outcome for clients. This caused Ben, our founder, some concern and stress. We hired business coaches, we used consultants, we changed systems and we hired a full-time Agile Coach - everything worked a little bit but the outcome wasn't ever quite as effective as it had been when we were just 3-5 really dedicated experts... so when COVID came knocking wiping out our biggest clients and we were already moving to a work-from-home model it made sense to restructure.

We're super-efficient. People with 5, 10 and 20 years of experience know how to get things done effectively and quickly and we identify and fix problems before they even arise. As they say, if you think hiring an expert is expensive try hiring an amateur.

We plan work thoroughly to ensure that we don't take on too much work at once. The very first quarter or a quarter in which we're ramping up a campaign is the most time-intensive phase of a client for our team.

It is worth noting that we have years of experience using...

1. Code. We use automation via Google Sheets and Google APIs to create custom data extracts to find patterns that indicate opportunities for our experts to review. 
2. A dedicated offshore team. These team members rarely communicate directly with clients, they work with data extracts to add a human touch for our experts to review and determine the appropriate action. 
3. Hiring skills. We're excellent at engaging the right contractor, at the right time, to get a specific aspect of the campaign attended to without perpetually carrying a salary.

A good way to consider this is about the type of clients we take care of.

Small owner/manager businesses

70% of our clients are owner/manager "small" businesses, they range from a couple of people up to hundred-plus companies.

We're proud that they trust us to give them Digital Marketing guidance we know that they value Digital Marketing, they value a direct line to specialists instead of an army of account managers and customer service buffers.

We also know that many of them have been led on a merry dance by digital marketing partners of all kinds around Brisbane and beyond.

The campaigns we run for these clients usually have multiple threads and range from $10-50k per quarter including ad-spend.

Corporate Clients

The number of "corporate clients" we look after is lower than the number of small businesses but they spend considerably more on their campaigns, naturally. They enjoy the dedicated expertise of the same people who helped bring them onboard and spoke to them before engagement. We don't have a team of client winners and junior-do-ers. 

We've worked with (and still work with) some well known Aussie companies. Some are Australian Subsidiaries of Global Corporations who want a better (and local) option for high-quality digital marketing rather than working with the agencies that Head Office in Europe or the USA uses.