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Author: Ben Maden

June 13, 2016
Conversion Rate Optimisation Case Study Blue Vs Green

Colours are powerful. They can evoke feeling, affect moods, direct traffic and even start and end wars. The power of their symbolism is undeniable. People associate colours with different meanings. This […]

June 6, 2016
Hashtag Your Business; Instagram's’ Latest Development

Just over a week ago Facebook’s visual based subsidiary, Instagram, announced its newest development, tools for business users. What does this mean? Basically businesses who have been wanting greater access to […]

May 27, 2016
6 New Adwords Changes to Rock Your Socks

We all know that Google has a bit of a phobia about standing still - our search engine lord and saviour is pretty much always on the move, making the updates […]

May 17, 2016
We Need To Talk About YouTube

Have you ever had that moment when you’re chatting on Messenger, WhatsApp, or even just plain ol’ texting, and the conversation calls for a contextual YouTube video injection? Or you’re just […]

May 12, 2016
Announcing MatterKit an open source WordPress theme framework

Hannah, our lead web developer, spoke at WordCamp Sunshine Coast - May 6th-8th 2016 about the WordPress theme framework we've been building for almost a year. She talked about the major […]

May 12, 2016
How to grow from a One Man Band in to an Agency

I, Ben, spoke at WordCamp Sunshine Coast - May 6th-8th 2016 about how I grew from being a one-man-band to a digital marketing agency. I talked about some of the fundamental […]

May 9, 2016
WordPress Security Update; What it means for you

Urgent Security Vulnerabilities. Coder: Last night, WordPress released a security update (4.5.2) for WordPress Core exposing and addressing a major security flaw for third party plugins for media uploading. Attackers use […]

April 29, 2016
New Advertising Initiative From Facebook

Facebook has offered a pretty comprehensive advertising service for a long while now, competing with Google for your advertising dollars. While this system is comprehensive, targeted and in many cases very […]

April 9, 2016
Consumers Mix Online Media Research with Offline Shopping Habits

The fear that all shopping will go online leaving only the crumbs for the retail shops isn’t coming to pass in the way it was envisaged. Sure, there are people who […]

March 31, 2016
My First Date With SEO

As a writer, I was expecting to spend the rest of my life living on scraps, but low and behold the other day I actually managed to land a job! Shock […]

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