Author: Ben Maden

Just a few hours ago Yahoo! announced that it has fully moved from using its own search engine to showing search results powered by Microsoft's Bing.

Google is apparently testing a new way of showing search results. You don't have to hit the "Search" button anymore, Google simply updates the results as you type. Google constantly uses […]

Ben posted his presentation about the basics of online marketing onto slideshare presented on the 4th of August at the Redcliffe Business Network breakfast Online Marketing with SEO, AdWords, Facebook and […]

Hooray! SEOmoz has just released its SEO Toolbar for Chrome. The toolbar (previously available only for Firefox) is one of a few handy SEO tools we use in our every day […]

Online Marketing Strategy – Planning and Development To develop a successful online marketing strategy, you need: A good product or service A website that sells your product Internet advertising that brings […]

SEO - local vs. off-shore It can be tempting to take the cheap way out. We know that by being a local Australian company our prices are incredibly higher compared with offshore […]

In this post yesterday, I was pretty pleased with myself getting 92% in the Google AdWords Fundamentals Exam over the weekend. The pass rate is pretty high at 85% and some […]

May 2010 - I (Ben) just completed my exams for Google AdWords Certification, we're just waiting for the professional status screen to update with the new Google AdWords Certified Partner logo […]

Last Friday we talked about how SEO can help you in pay-per-click advertising. What about the other way round? Can PPC influence your SEO in a positive way?

Pay-per-click advertising (PPC) is one of the easiest and quickest ways to get involved in Internet marketing. Google AdWords is definitely the current market leader when it comes to PPC.