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How secure is your account? Why write about this? I'm a search marketer and web tech guy so why write about PayPal? In mid-April 2017 I received two emails from PayPal. […]

Everyone has witnessed a direct marketing campaign at some stage, even without consciously realising it. The mail we receive from companies we’ve dealt with in the past, offering us a special […]

A unique value proposition (UVP) is something that is vital for every business. It could be the difference between a customer making a purchase from your website rather than the competitors. […]

These famous Australian brands have become household names, synonymous with quality and innovation. Australia is home to a diverse range of iconic brands that have made a significant impact both domestically […]

Sometimes people are very persistent on what features they want added to their website. One of the most commonly requested features are sliders, otherwise known as carousels.   It’s easy to […]

So, you’re entering the world of business? Perhaps this is your very first outing, or perhaps you’ve had a crack at things before. Whether you’re a fresh-faced beginner, or Richard Branson […]

Do you have a sitemap on your website? Do you know why you need to have one and what the SEO benefits are? We can help answer these questions. What is […]

A/B testing is a fantastic way to ensure you’re getting the most out of your promotional campaigns. After all, what is the point of running a campaign if you’re not achieving […]

If there’s one thing you don’t want to hear in the SEO world, it’s that you’ve been hit with a Google penalty. So what exactly is a Google Penalty? Google works […]

Let me tell you a scary tale… ...No, not that one. Luckily enough for you, this story does not involve creepy clowns (though I’m happy I have been the catalyst to […]