Why You Should Blog for Your Business

Despite the general opinion of blogging, the time and effort you put into it can really pay off for your business in the long term. While blogging is well known as a tool for writers and fashionistas, it has also become known as a great business tool for marketing and promotion as well as being a great tool for search engine optimisation (SEO) and social media.  Here are two reasons why to use blogging:

Reason 1

Greater Connection with Visitors, Customers and Industry

Keeping a blog on your website gives your business a voice and allows you to connect with visitors and customers or clients. A key to running an effective blog is writing content that is both relevant and interesting for people who would be drawn to your website. This gives your website a personal feel and offers visitors something other than just a website that merely tries to sell visitors a product or service. Writing about topics that are relevant to your industry will help you establish a voice of authority for your business. It says to your page visitors that you are knowledgeable about a variety aspects in your industry and have the authority to talk about them.

Reason 2

Increasing Your Page Ranking

A more measurable benefit of keeping a blog is Search Engine Optimisation. Two of the things search engines look for when indexing a website is authority and relevance. When you are constantly adding new and relevant content to your website, you can make your website more attractive to search engine crawlers. Linking to and from your blog post is also great for SEO. Inserting links from your blog to a high ranking, relevant website is a good place to start. If your content is interesting and engaging enough, people tend to link to your blog post on social media or other websites. This will look good to search engines, build your brand awareness and drive traffic to your website.

Ready to Start Blogging?

Save Time with Matter Solutions

Although it is a time consuming task, blogging is great for business. If you do not have the time to maintain a blog, which is the case for many business owners, you can always hire an Inbound marketing expert to take care of it for you. Our experienced team of copywriters are ready and waiting to add great content to your website today.

Contact us today or phone us on (07) 3117 2300 to find out more.