Inbound Marketing

This part of the process depends on what type of inbound channel we focus on.

If SEO is the inbound channel for you, then making it work would be getting your page ranking, not just for any phrases, but for the right phrases.

• Keyword analysis is undertaken to find where the majority of qualified traffic is.
• We then create onsite and offsite content in the form of blogs, video, infographics and other multimedia that is geared to be highly social, highly shareable and linkworthy.
• This is because links are the foundation on which Google bases a large part of its calculation for page rankings.

The Matter Solutions approach to Search Engine Optimisation is discussed on our SEO and SEO Brisbane pages.

If your inbound channel is social media, then the aim would be to gather an attached social media community (likers, followers etc.) with a view to becoming linked with people who are highly influential in your market.

• As with SEO, the way to approach it is by creating content that resonates.
• This might include interesting video, infographics, academic articles, etc. that not only appeal to the potential customers but also to your colleagues, competitors and market leaders.
• Getting this shareable and link-ability factor into the content is key.
• If you can get your competitors sharing your content, that’s when you know your content is great... and really working well.

3. Refine, Repeat and Respond

Once we have your most effective inbound channels identified and working for you, we create a system to maintain it. In this way, you can respond to trends and move your focus to other potential inbound channels, gathering even more traffic and business from a position of strength.

There are many more factors that need to be considered when developing a comprehensive digital marketing strategy.

We’ll go through all those options with you during the planning process, so that you can be sure you’ve got the best possible strategy to target your ideal customers and their influencers.