SEO Services
Are you ready for your website to matter?
You're a business owner, you know great SEO will have an impact on your business, you also know most SEO agencies talk way more than they 'walk'.
Our SEO team provide first class Search Engine Optimisation services to small and medium sized businesses. We have a strong client presence across Australia and are growing our customer base in the US and Canada. That includes running SEO campaigns for Perth businesses and SEO for Adelaide businesses from right here in Brisbane.
Our team work methodically and customise campaigns to suit every client's needs.
Free Strategy Call
Have a Free Strategy Call (on video) with one of our Ranking Specialists to see what we recommend for you, using your budget as if it were our website.
Book Your Free Call
Can SEO really improve your business?
Yes. SEO has been a key part of our client's success.
As a micro digital marketing agency, you get consistent expert involvement throughout your entire engagement, not just an initial consultation before being handed off to a junior team member.
Our approach means the strategist who builds your SEO plan is the same person optimising your campaigns week after week.
Insights for Your Website
Understand what SEO could do for your website with clear, jargon-free analysis.
Knowledge Sharing & Education
We're happy to share knowledge, educate and help get you the right outcomes.
A Logical Framework
A clear point of reference for you or your web designer when you're ready to work together.
What does SEO success look like?
More Visitors
Increased organic traffic from people actively searching for what you offer.
More Leads & Sales
More enquiries and conversions from those visitors, or sales in the case of ecommerce.
Specialist SEO services tailored to your industry
We specialise in SEO for trades, healthcare, manufacturing, ecommerce, and professional services.
Technical SEO
Site speed, crawlability, indexation, structured data, Core Web Vitals, and technical audits to ensure search engines can properly access and understand your site.
Learn moreLocal SEO
Google Business Profile optimisation, local citations, review management, and location-specific content to dominate local search results in your area and beyond.
Learn moreOn-Page SEO & Content
Keyword research, content strategy, meta optimisation, internal linking, and copywriting that ranks. Every page built with search intent in mind.
Learn moreLink Building
Ethical, white-hat link acquisition from relevant, authoritative sources. We've been building links since 2001, we know what works and what doesn't.
Learn moreAI Search Optimisation
Being cited by ChatGPT, Google AI Overviews and Perplexity takes structured, credible, quotable content. We optimise for the answer engines as well as the rankings.
Learn moreSEO + Paid Search
Rankings compound while Google Ads captures the demand that exists today. We plan organic and paid against the same revenue goal, not in separate silos.
Learn moreHow we run an SEO campaign: the SEO Triangle
Search engine optimisation is three jobs done well, together: content that answers what people actually search, a website Google can crawl and trust, and links that prove you are the real thing. We call it the SEO Triangle, and we have been teaching it in workshops and on YouTube for years.
Content
Pages and articles mapped to real search intent, one owner per topic so your own pages never compete with each other. Our writers write, you approve before anything goes live.
Technical quality
Speed, crawlability, indexing and structured data: the engineering layer most agencies outsource and Ben leads personally, the subject of the 2025 book he contributed to.
Links
Authority earned from real relationships, outreach and genuinely useful content. We have been building links since 2001, and we do not buy links or touch link schemes.
A campaign is the Triangle applied in a cycle: audit, fix, publish, earn, measure, repeat. You see every cycle in a monthly report that says what we did, why we did it, and what it changed.
Ben Maden
SEO Strategist & Technical SEO
Two decades of SEO experience
Ben has been doing SEO since before most agencies existed. Link-building since 2001, active SEO for clients since 2004. UK clients from 2000, Australian clients from 2009, now serving businesses in the US and Canada. He is a contributing author to the 2025 book Technical SEO: Are You Even an SEO If You Don't Check Server Logs? and personally leads our technical SEO agency work.
With a Master of Aeronautical Engineering and an MBA, he brings an engineering mindset to SEO, systematic, data-driven, and focused on what actually moves the needle.
What our SEO clients say
"Thanks for all your consulting and guidance, our team know what to work on now."
"Since 2010 Matter Solutions has worked with our team to grow our marketing. Ben was the very first person we called when we opened our new division."
And the numbers behind the kind words, each one a case study you can read end to end:
Camps Australia Wide
A national travel institution. After we rebuilt the content architecture, half of all organic traffic now arrives through the new pages alone.
Read the case studyEkka
Queensland's biggest event. The editorial campaign alone earned almost 10,000 clicks, within roughly 200,000 additional search impressions year on year.
Read the case studyAirport parking
When COVID erased 90% of demand, we stayed the course together: booking value recovered to within 5% of pre-pandemic levels on about half the spend.
Read the case studyMore detail, including nine years of SEO for an air conditioning business and personal injury SEO under advertising restrictions, in our work.
SEO for specialist industries
We understand the nuances of marketing complex products and services to the right audience.
What SEO costs in Australia
The short answer: Matter Solutions SEO campaigns typically run $2,000 to $5,000+ a month, and genuinely competitive national markets justify $7,000 and beyond. Where you sit depends on three things: how competitive your keywords are, how fast you need results, and how much of the Triangle your website already has in place. Return scales with investment: more budget buys more content, more authority and more momentum.
We do not sell fixed packages, because your market does not care what package you bought. Campaigns are scoped to your competition and budget, re-scoped when your goals change, and reported monthly in plain English by the people doing the work.
And if SEO is not the right spend for your business right now, we will tell you that in the first conversation. It has cost us sales and earned us referrals, which is the better trade.
Common SEO questions
Guides & insights
SEO guides and straight answers
SEO across Australia
We run national campaigns from Brisbane. Where a city is one of our bigger markets, it has its own page. Start with yours.
SEO Brisbane
Our home market and our strongest results.
SEO Gold Coast
On the Coast in person every fortnight.
SEO Sydney
Senior work for the toughest market in Australia.
SEO Melbourne
Cut through the most crowded agency scene.
SEO Perth
Local SEO for Perth businesses, WA hours.
SEO Adelaide
Local SEO for Adelaide businesses.