How to do a social media audit

You’ve been posting to your business’ social media accounts, but is that effort actually making any impact? The best way you can find out is through undertaking a social media audit.

What is a social media audit?

People can often automatically feel apprehensive when they hear the word ‘audit.’ No one really looks forward to doing one. They can be tedious and time-consuming. However, they don’t have to be that bad.

Undertaking a social media audit allows you to see what’s working, what’s not and how and where you can improve. You want to know if you have a positive return on investment (ROI) and whether you’re meeting your social media goals. To make sure you’re not wasting your money or time, you should complete a social media audit.   

How can you do a social media audit?

What do you need to include when you’re doing an audit? The first thing you’ll need to do is ensure you have a single spreadsheet where you will compile your results.

Within your spreadsheet, you’ll want to list your social media metrics. Some metrics include:

• Followers
• Engagement
• Reach
• Mentions
• Referrals

Make sure you’re measuring this on a consistent timeframe, whether that be monthly, fortnightly or weekly. If this is not done, your results will not be accurate.

Following these steps will help you to know how successfully each of your social media accounts are performing, where you need to invest more effort and how you can change your strategies.

Got any social media auditing tips? Let us know in the comments.