Questions for Agency Google Ads Managers, Get To Know Your Clients Better

Your client has come to you for expert advice on Google Ads/PPC. Many people forget one of the early steps, possibly because it is not Google Ads specific. This is that you must ask the right questions. Before you even start to run an Google Ads campaign, you need to sit down with or phone the client. Having this conversion face to face is preferable as this is probably the most important and effective activity you can take to maximising the potential of their account. As let’s face it, most clients won’t give you months to shoot in the dark with their advertising budget.

This meeting is your opportunity to really hone in on who their customer is and consequently, the keywords they will be using in their campaign. When initially asking a client about who their audience is, they may not have a clue. However, with the right questions, you can find that they more than likely will know who their audience is. This is because the audience are the ones who built their business up.

Their knowledge can be unpacked with some very simple questions:

• What is your best converting product?
• What is your most profitable?
• How do your customers currently find you?
• How do they pay or contact you?
• What do these customers look like?
• What do they talk like?
• Who are these customers?
• When do they buy your product? Call you? Contact you?
• Where do they live?

Once you have established who your client is targeting, it’s important to establish more about the client and what they’re wanting to achieve. If you don’t find out this crucial information, you’re going to end up with a disappointed client who hasn’t achieved their set goals.

Questions you should be asking include:

• What are your monthly, quarterly and yearly marketing goals?
• What are your monthly, quarterly and yearly sales goals?
• What happens if these goals aren’t achieved?
• What is your annual marketing budget?
• What marketing tools do you already use?
• Are you tracking and analysing your campaign?
• Who is your competition?
• What do you want your company to be known for?
• What is the best way to communicate with you (for example phone, email, text, face to face)?

Asking these questions will not only help to establish a stronger relationship between yourself and the client, but ensure they are able to achieve the right goals. Without knowing this information, you could end up under-performing and losing the client.

It is your job to attract these people to your clients business. Without understanding the who, what, where, how and when of these people, you are decreasing your chances for success. In the hyper competitive world of Google Ads, every advantage you can seek out is absolutely worth it. Asking these questions will not only be beneficial for yourself, but ensure you end up with a happier client as well.