Aarons Outdoor Living

Transform Your Backyard!

Overview

Aarons Outdoor Living has a massive range of Australian made backyard solutions – from home studios & sheds to cubby houses for the kids; from outdoor entertainment areas including Bali Huts and Thatches, to additional space for work or storage with our Timber Workshops.

Website

The Goal

The main goal for the new website was to empower users to find information easily and to educate them on the entire process – from selecting available options to delivery and installation.

There was a lot of work to be done and we were only too happy to aid them in this aspect. Aarons Outdoor Living wanted to move the site away from the cluttered presentation it had previously to something cleaner, so we worked hard to bring their vision to life.

Technologies Used

The main goal for the new website was to empower users to find information easily and to educate them on the entire process – from selecting available options to delivery and installation.179

WordPress

Content Management System178

Sass

CSS Pre-processing177

GruntJS

Javascript Task Runner180

Advanced Custom Fields

Multiple Content Types for WordPress871

Adobe Photoshop

Professional Design Software872

SVG

Scalable Vector Graphicsone

The Result

The new design is clean and fresh, with a clear visual hierarchy to encourage easy scanning of information. Visually separated sections allow users to find the products most relevant to them. The website loads much faster, cutting the number of file requests by over 50% and optimising images and code files for delivery.

Responsive

We used a range of technologies to build a high quality, professional website with the desired functionalities.

The new site is clean and modern and every aspect of it is easy to locate. Notably, the site is better optimised for mobile, with a leaner code base and faster load times, so people who need to access it while away from a desk can do so just as easily as anyone else. A crisp, clean, attractive style is important, but more so is the ability to find what you need and utilise the information you find.

Encouraging Exploration

To encourage users to explore the different products within a range, we display a large feature image, icons to outline key features and a description to provide further detail. Each of these different sections has an associated colour that we maintain throughout the design elements on the product page.

We used a modular interface when designing the site, which makes it highly customisable. Aarons Outdoor Living can tweak the structure of pages and create new ones with ease, all while keeping the design consistent and manageable.